The SanityPrompt

This blog represents some small and occasional efforts to add a note of sanity to discussions of politics and policy. This blog best viewed with Internet Explorer @ 1024x768

Thursday, February 24, 2005

The Best Strategy Posting I Have Seen In a Long While

Check out Dan Carol's latest ideas about rebuilding the labor movement. What a concept -- giving back as marketing. I think this is really profound stuff.

"...how to reach "non-traditional" audiences and start a conversation about career, or college, or child care, let alone the need for workers to organize?

I'm talking about a Purple Bank to match Wells Fargo.

I'm talking about the appeal of Apple's iPod stores.

I'm talking about creating places for mixing together – and mixing music. A new union hall that combines child care and after school programs and job training site and urban theater district – all in one.

I'm thinking about a reverse AARP model – where instead of reaching out to 50-year-olds with Modern Maturity magazine and health insurance pitches on their birthday, we offer a hand out to new parents, from L.A. to Louisiana, with support services. And then grow a trusted relationship with thankful parents from there."

Read the rest here.

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